About Human Works

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Human Works empowers the game-changers of tomorrow. We help leaders to grow in designing conscious business and make themselves future proof with innovation & technology trends, philosophy and exponential business models, provided by selected network of international thought leaders & futurists. We are working side by side with brands and organisations we believe will inspire customers and citizens to take action on designing a better world.

Human Works is on a mission and creates learning & growth programs for leaders to help elevate humanity by designing a conscious business, a business with a purpose with profit, a business caring for humanity and our planet, contributing to create a better life for the diverse communities in our society, a business listening to the values of leaders, employees, clients and children instead of focusing only on old industrial paradigms.

“At Human Works, we believe technology doesn’t change the world, it’s the dreams behind the technology that are changing the world.”

“Freedom is the ability to change our thoughts.  Let’s do it together and design a different and beautiful future for your business.”


We are the learning partners for future leaders to grow leadership in this era of perpetual change. To thrive in the future, leaders need to master the critical skills of a futurist, an innovator, a technologist and a humanitarian, all part of an interconnected holistic system of learning to imagine, create, capture and scale hidden value in an increasingly complex and dynamic world, to create strategic advantage for their organisations and to help build the kind of inclusive, equitable, positive and abundant future we all want to live in.

We unlock the change maker within every business leader or entrepreneur and offer our international experience, a global network of experts, different transformation methods and technological tools to bring the conscious change needed to bring real innovative, value-driven, sustainable business and projects to life.

Rudy de Waele assists global brands and startups with cutting edge open innovation strategy using new methodologies to re-invent and transform business.His unparalleled experience, knowledge and insight, propels leaders to stay ahead of the curve. Rudy specialises in giving technology trend forecasts, analysis and ideas exchange on how to thrive in the new economy and how to design a meaningful business and life. Rudy is a graduate from Singularity University, an associate of The Futures Agency, a member of the IoT council – a global think tank for the Internet of Things, and Strategic Advisor and Ambassador to Smart Cities World.

Canay Atalay is an experienced consultant, lecturer, speaker and business designer with unique combination of multi disciplinary approach, powered by her ‘human centric’ and ‘children-first world’ design passions. She is the Cofounder of Patica, a digital learning platform with a mission to accelerate people via personalised learning paths. Canay also lectures in Bilgi MBA Entrepreneurship Program. Her previous experience includes being the country leader for Fjord Design and Innovation by Accenture Interactive in Turkey and asa partner in Mobilera which was the second fastest growing Telco Company in EMEA in 2008 by Deloitte Fast 500.

Our client references include BMW, IBM, Coca-Cola, Google, Intel, Louis Vuitton, Mastercard, Microsoft, Orange, PayPal, Samsung, Telefonica, Vodafone and World Bank.