About human works design

Rudy de Waele on The Future of Insurance at Baloise Brussels (May 2017)

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We are human works design. We empower the game changers of tomorrow to build meaningful futures.


WHY do we do what we do?


We are living in times when with the power of technology, transparency and connectedness; we can do anything we want, from designing our genes to traveling to space. Yet still the future of humanity and the vast biodiversity of Earth is now in jeopardy by our own actions / inactions. We must think and do things differently. That’s why we start building meaningful futures by increasing our capacities as game changers of tomorrow, living out a mission to heal the world.


This mission is upon all of us. We must create new conditions that define what it is possible for us to collectively do. Stanislaw Lem wrote: ‘There are no answers, only choices.’ What are the choices we are willing to make? What is the future we want to live? Instead of following the existing scenarios that no longer serve to us, let’s go & build meaningful ones!


We believe two most impactful paths towards meaningful futures are: doing ‘conscious business’ and ‘raising conscious future generations’.

In summary, We CAN design meaningful futures via:


1- Conscious businesses led by conscious leaders and guided by communities.


2- Enabling children to learn new skills to live consciously and to live good lives. Besides learning, this goal includes re-designing every system with prioritising well-being of children (Children First World Design)


HOW do we do it?


In the era of exponential change that we are living in, people (clients, employees, stakeholders, communities and leaders) demand purpose. Purpose represents a shift towards a new way of doing business. Change as in terms of doing things collaboratively, and differently has been perceived as a difficult process. Organisations, systems, and individuals go through challenges to adopt to change or just to survive, with many falling attempts.


We believe change can be easy: most complex challenges can be tackled by redefining their story, communicating simply, changing behaviour and delivering results. We unlock the motivation and the potential of organisations by creating common grounds on human values and clear horizons with desired future narratives.


Check out our services and key topics for more details about what we do.


human works design is founded by Canay Atalay and Rudy de Waele.


Rudy de Waele assists global brands and startups with cutting edge open innovation strategy using new methodologies to re-invent and transform business.


His unparalleled experience, knowledge and insight, propels leaders to stay ahead of the curve. Rudy specialises in giving technology trend forecasts, analysis and ideas exchange on how to thrive in the new economy and how to design a meaningful business and life.


Rudy is a graduate from Singularity University, an associate of The Futures Agency, a member of the IoT council – a global think tank for the Internet of Things, and Strategic Advisor and Ambassador to Smart Cities World.

Canay Atalay is an innovation strategist, working with business leaders to unlock purposeful innovation by designing new narratives, exponential business models and customer experiences for their organizations, using a unique blend of design thinking, philosophy, business model design and cultural transformation.


She is a keynote speaker about ‘purposeful innovation’, ‘future of learning’ and ‘conscious leadership’. She is the co-founder of Human Works Design, Patica, and a global ambassador of Socratic Design.


She has worked with over 60 brands from 18 industries, in 8 countries, and named as one of the “Nine inspiring women who create change in learning”, “Top thirty women who inspire digital” in Turkey.


Her passion project is ‘Children First World Design’, providing a visionary and practical guideline about ‘how to redesign businesses, cities and systems for the wellbeing of humans of today and tomorrow’.

Our client references include BMW, BBVA (Garanti Bank), Coca-Cola, Etisalat, European Commission, Google, IBM, Intel, Intesa Sanpaolo, Is Bankasi, Louis Vuitton, Mastercard, Microsoft, MTV, Nike, Orange, PayPal, P&G, Russian Railways, Samsung, Telefonica, Turk Telekom, Turkish Airlines, Turkish Banking Association, Turkish Ministry of Culture and Tourism, Ulker, Unilever, United Nations, Vodafone, UniCredit, University of Cambridge and World Bank.


If you’d like to get in touch with us for one of our services, please get in touch.


And we enjoy bringing surprises to the table as well!


Canay Atalay & Rudy de Waele entertaining at the House of Beautiful Business Barcelona (February 2017)