Rudy de Waele

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Rudy de Waele is a conscious business & life design strategist, futurist, humanist, keynote speaker, content curator and author. He assists global brands, entrepreneurs and startups, companies and organizations with cutting edge open innovation strategy using new methodologies to re-invent and transform business.


His unparalleled experience, knowledge and insight, propels leaders to stay ahead of the curve. Rudy specialises in giving technology trend forecasts, analysis and ideas exchange on how to thrive in the new economy and how to design a conscious business and meaningful life.


Rudy has helped diverse global brands such as BMW, Cambridge University, Coca-Cola, Google, Ericsson, European Commission, IBM, Intel, Intesa Sanpaolo, Investcorp, Louis Vuitton, Mastercard, Microsoft, MTN, Orange, PayPal, Philippe Starck, Royal Bank of Canada, Russian Railways, Samsung, Telefonica, Vodafone and World Bank.

His latest book shift 2020 – How Technology Will Impact Our Future delivers impactful insights into how future influences such as IoT, Genetics, Robotics and AI will have on our collective daily lives and includes foresights by some of the world’s leading technology experts.


Rudy is a graduate from Singularity University, he has developed over 200 leading industry events across more than 50 cities globally. He is an associate of The Futures Agency, a member of the IoT Council – a global think tank for the Internet of Things, and Strategic Advisor and Ambassador to Smart Cities World.


Mr de Waele, a native of Belgium, is fluent in English, French, Dutch, and Spanish.


Follow Rudy on Twitter, Instagram, Medium, Facebook and Linkedin. You can sign up to his newsletter here below.

Clients include: Abbott, Affinity, Baloise, Base, Bearingpoint, BlackBerry, BMW, Cambridge University, Criteo, Boston Consulting Group, CBRE, Coca-Cola, Cheil Worldwide, City of Barcelona, Digicel, Ericsson, European Commission, Google, Faurecia, Federal Agency of the Swiss Confederation, IBM, Informa, Intel, Intesa Sanpaolo, Investcorp, Louis Vuitton, MasterCard, Microsoft, Millicom (Tigo), MTN, Nokia, Otkritie Bank, PayPal, Philippe Starck, Orange, Russian Railways, Samsung, S-Group, Sanoma, Spring Messe Management, Telcel, Telefonica, TeliaSonera (Azercell), TIMWE, The Drum, Turkish Automotive Industry Exporters’ Association (OIB), Vodafone, Young & Rubicam, World Bank.

Rudy’s speaking topics:

  • Artificial Intelligence and Robotics
  • Defense and Security
  • Digital Transformation
  • Education, Training and HR
  • Energy, Utilities and Environment
  • Fin Tech, Food Tech
  • Pharma, Health and Medical
  • Philosophy and Ethics
  • Singularity and Transhumanism
  • Smart Cities
  • Technology and Humanity
  • Telecom and Media (TMT)
  • The Internet of Things (IoT)
  • Work, Jobs and Employment

Client Testimonials

“As the keynote speaker of the first Bloovi Mobile Day, the audience was really enthusiastic about Rudy’s talk. The inspiration, the broader view on this mobile transformation resulted in a 9,1/10 appreciation score of the audience.”

Pieter De Moor

Organiser of the Bloovi Mobile Day
“Rudy delivered an engaging presentation of high-level content – his subject knowledge of future insights and trends in the 3D Printing sector inspired our audience, and filled the room to over capacity. A fantastic speaker who also carries a hefty following.”

Faith Robinson

Conference Manager, 3D Printshow
“Let me assure you that you definitely was and you are a speaker highlight! The way you present your content is fabulous. You reach people brilliantly and I can only hope that they are aware of the worth and that you not only reach their mind but their hearts, because we deeply need to take care of the future behaviours. I dare say even that we need all this input and consciousness for keeping up our democraties. As I feel personally very enriched having met you I just wanted to thank you.”

Anke Fabian

Partner at Die Strateginnen / HRM Expo Moderator.
“As the closing keynote at our annual networking conference, Rudy gave an inspiring talk about hot topics in ICT such as the Internet of Things, Artificial Intelligence and Robotics. His dynamic presentation was very much appreciated by our clients”

Davina Luyten

Marketing & Communication, Belnet
“Rudy delivered an engaging and brilliant keynote presentation at the yearly Azercell Infoday in Azerbaijan. The advice and knowledge Rudy presented to us for future strategy, as a Telco, has proven extremely valuable to us. On behalf of the whole Azercell team, we thank you for such an excellent and worthy technological forecast and look forward to working with you again.”

Veli Memmedov

Corporate Communications section specialist, CEO Office , Azercell
“Rudy delivered an engaging and thought-provoking presentation that looked at the future application of 3-D printing in the real estate industry. The audience of high level real estate industry professionals was captivated by the insights and high energy delivery, and continued to discuss the impact of 3-D printing after the conference. Rudy is a great speaker who is not only knowledgeable about his subject area, but also easy to work with for the organizers.”

Itzhak Ben-David

Director, The Ohio State University Center for Real Estate.
“Rudy offered an excellent talk to the enthusiastic international audience of the largest conference on optical communication in Europe (ECOC 2014). He discussed how technology will impact our business and society in the near future through a condensed overview of foresights. The organization team thanks him again for this outstanding and engaging presentation!“

Jean-Luc Beylat

President of ECOC 2014.
“The Critical Communications World Congress held in Barcelona was kicked off by Rudy De Waele with a fascinating look at how future technologies might develop. This thought provoking presentation set the scene for a two day conference that discussed how digital mobile communications is currently being used by the emergency services, utilities and other critical communications users as well as describing how future technologies can be of benefit to our users.”

Phil Godfrey

Chairman of the TETRA and Critical Communications Association
“We invited Rudy as a keynote speaker for the European Diabetes Exchange in Stockholm. This event gathered bloggers from 6 countries in Europe and the atmosphere was very casual. Rudy perfectly adapted his speech to the audience and presented brilliantly how future innovations will impact our daily lives.”

Account Manager

at Weber Shandwick. May 2016.
“Everybody can talk about the future but not everybody can make sense out of it. Rudy is brilliant at that: he presents the different aspects of disruptive technologies and explains how those will affect business, society and our personal lives. He made a fantastic kick-off to the Leaders’ Congress 2016 in Slovenia. Just mesmerizing.”

Sonja Smuc

Executive Director of Managers’ Association of Slovenia. September 2016.
“Rudy delivered a superb keynote stimulus presentation on ‘The 10 most disruptive IoT innovations everyone should know about’ at BearingPoint’s European customer event for 250 delegates. His knowledge, insights and creative delivery style and content was, as ever, very impressive.”

Simon Torrance

Senior Advisor, BearingPoint. November 2016.
“Rudy gave a fantastic keynote speech at the beginning of our symposium on the future of work in the context of the growing power of artificial intelligence and robotics. The talk was very inspiring and gave an excellent perspective on the current transition in the manufacturing and service industries and on the likely future role of machines. The feedback we got from the audience on his talk was very enthusiastic.”

Philippe Dugerdil

Head of research, Geneva School of Business Administration, Switzerland. March 2017.


Keynote on The Future of Telecommunications at ETIS Community Gathering in Tallinn, Estonia, October 2017


A series of opinion pieces for Smart Cities World:

Presentation Slides

Rudy’s slides have over a million views on Slideshare, here’s  an overview of his presentations from the last decade.